Cinematic darkened screening room with projector light cutting through haze — editorial hero photograph
FOLIO / 2026

Creative Direction · Brand Worlds · Visual Narrative

Every Brand
Is a Scene.
I Direct It.

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Selected Work

The Archive

From the first reference frame to the final campaign. Every tile is a scene.

ProcessFinishedIn Production
Film noir style reference photographs pinned to a dark wall — mood board process work

Mood Board · 2025

The reference archive that seeded three campaigns. Every image chosen for what it withholds.

ReferenceProcess
Process

Noir Reference Frames

Internal

Dark luxury brand identity sketches and typographic explorations on black paper

Brand Identity · 2025

Early typographic studies for a luxury fragrance house. Forty-six rejected logotypes before the one.

TypographyIdentityLuxury
Process

Obsidian & Ember

Maison Veld

Hand-drawn storyboard panels spread across a large table — pre-production process

Campaign · 2024

Pre-production storyboards for a three-part brand film series. The scene before the scene.

FilmStoryboardPre-production
Process

The Storyboard Sessions

Aurore Films

Single tungsten light source casting dramatic shadows — lighting study for campaign development

Research · 2025

Tungsten vs. cold LED. Twenty-three setups. This one won.

LightingResearch
Process

Light Study No. 7

Internal

Golden sun setting over dramatic landscape — luxury wine brand campaign photography in full color

Campaign · 2025

A wine campaign that refused to look like wine advertising. Sold out the vintage in 11 days.

CampaignLuxuryPhotography

Soleil Sauvage

Domaine Roux

Warm-lit luxury hotel lobby with dramatic architectural shadows — hospitality brand campaign

Brand World · 2024

Repositioned a seven-property group from "business hotel" to destination. 34% RevPAR increase.

HospitalityBrand StrategyCampaign

The Cartography of Desire

Atlas Hotel Group

Colorful sound wave visualization with deep purples and electric blues — audio brand campaign

Campaign · 2024

Consumer electronics launch. The brief said "make it pop." We made it resonate.

TechConsumerCampaign

Signal / Noise

Meridian Audio

Rich terracotta and deep red brand identity system — luxury fragrance packaging in full color

Brand Identity · 2025

The identity system that emerged from those forty-six rejections. Now in 38 countries.

IdentityPackagingLuxury

Terres Rouges

Maison Veld

Illuminated modern architectural facade at night with deep blue sky — real estate brand campaign

Campaign · 2024

Luxury residential launch. Every apartment sold before construction began.

Real EstateArchitectureCampaign

Midnight Architecture

Halcyon Residences

Blurred abstract light forms suggesting a major brand campaign in development
In Production
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Brand World · 2026

Blurred golden light trails suggesting high fashion campaign photography in progress
In Production
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Project Solstice

Campaign · 2026

Blurred audio frequency visualization suggesting a media brand identity in development
In Production
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The Quiet Frequency

Brand Identity · 2026

What Comes Next

Three projects are still
behind the gate.

New work drops to the list before it goes public. No frequency. No noise. Just the first frame when it's ready.

New work drops to the list before it goes public.

3 PROJECTS · IN PRODUCTION